Heath Hale
Owner/Lead Auctioneer
People always ask how I got into auctioneering - the truth is, I was born into a family of auctioneers. My dad, a great Texas auctioneer, took me to my first auction when I was 4 and I’ve been auctioneering ever since. When I graduated high school, I immediately attended America's Auction Academy in Dallas, Texas and received something I had always wanted and was destined to have - my auctioneer license!
I immediately started my own business and worked every auction I came across. I sold my way through college and graduated as a proud Bobcat with a bachelor's degree in Business Finance from Texas State University. Since 2003, I’ve been working auctions on a daily basis. I’ve sold cars, boats, RVs, tractors, houses, farms, land, antiques, furniture, jewelry, livestock, taxidermy, and in my college fraternity, I even auctioned off people (ask me later - it was for a good cause!). Each auction is always in a unique setting, has its own unique goals and challenges, and each demands a unique style and personality from the auctioneer. Fortunately, this wide variety of experiences makes galas and fundraising auctions a specialty and a passion for me.
The Cowboy Auctioneer team is the best in the business. They are trained to work your crowd - for fun, for entertainment, and most importantly, for bids. They build relationships with your donors and help promote your mission to encourage your attendees to spend more money than they came to spend, all the while making sure they are happy to spend it. After all, it's for a good cause! They love auctions, always have a great time, and people love to watch them in action. Our ringmen are an investment for your event and are worth their weight in gold.
Seth Hale
Auctioneer/Ringman
Seth is a dedicated auction pro and one of the top hands in the country! He's worked auctions since he could walk, literally, and has a passion for raising money. His talent and charm will have your bidders on the edge of their seats, giving generously. When he has the mic in his hand, you know you are about to have an incredible auction experience!
Seth is a Reserve Grand Champion, a proud husband and father of 3 beautiful kids and a graduate of Texas State University. He's a team player, a true professional and has a heart of gold.
Landon "Mr. January" Waddle
Ringman/Auctioneer
This slick young World Champion is your lucky charm! Between his talent, professionalism, and his smile, even your toughest attendees will have their paddles held high.
Landon is a 2nd generation auctioneer, ringman, and Texas State Bobcat who's been crushing the auction game since he was a kid. He is a seasoned Cowboy Ringman and has taken the stage as a record-breaking Cowboy Auctioneer as well. He's also a proud father of two very lucky future auctioneers as well!
Donnie "Romeo" Montgomery
Ringman
The only thing that rivals Donnie's skill at an auction is his heart. He's full of energy, he loves to get the crowd pumped up, and he's always getting "just one more" bid!
Donnie has more than 30 years of auction experience, and his life journey makes him the most passionate guy in the room for your mission.
John "Bucee" Lucius
Ringman
If John is at an auction, he’s having a good time! The perfect mixture of salesman and charm make John a great guy to have on your side when the auction begins. When you look up the word “Slick” in the dictionary, a photo of John "Bucee" Lucius is exactly what you’ll see!
For over 30 years John has wheeled and dealed at thousands of auctions. There is only ONE John Lucius!
Stetson Loyd
Ringman
This young gun is always on fire! Stetson not only connects with your bidders and immediately becomes their friend, he elevates the energy and makes sure everyone is having is a great time!
When you see Stetson in action, it's clear that he's been trained by some of the best in the business and has quickly become one of them himself. Whether it's your guests or your mission, everything is in good hands when Stetson shows up!
Cameron "Shooter"
Whitehead
Ringman/Auctioneer
Not only is Cam a top-notch 2nd generation auctioneer and ringman, but also a savvy businessman and entrepreneur whose daily deals include ranches and real estate.
This polite and charming Cowboy is one of the good 'ol boys of the younger generation, and will make sure that your donors give big while having a good 'ol boy kinda time! And when the bids get going, Shooter will make sure his bidders always get the final shot!
Jeff "Big Jeff" Parker
Ringman
A true gentleman with a huge heart, Jeff always enjoys raising money for a great mission! His extensive auction experience across half a dozen industries makes him a true pro that you want on your team. His charisma, stature and southern country accent is sure to charm your bidders into "just another thousand"!
Wade "FISH" Fisher
Ringman
We don't always admit it, but this Aggie is the smartest guy in the room! He's fun, he's strategic and he's a savvy auction professional.
He's a 2nd generation auctioneer and ringman with a lifetime of experience. As a business owner, he's one of the top auction experts in the US cattle industry and has a huge heart for raising money when the opportunity calls.
Trinity "Old Crow" Crow
Ringman
Trinity is a 2nd generation auctioneer and ringman with a supernatural ability to raise money! This Reserve World Champion is all business when the auction starts, and will help your top donors experience the thrill of bidding big.
He's been auctioneering since he was in diapers and is one of the fastest auctioneers in the country. His dad and brother are both renowned Texas auction pros, giving him more experience and knowledge than most gain in a lifetime.
Colby Priest
Ringman
A true auction professional, this young cowboy is taking the industry by storm! A combination of passion, professionalism, and fun, Colby truly makes an impact for our charity partners and their missions. He's the perfect team player and he always ensures that our charities and their donors are taken care of.
Audri "Red" Henderson
Ring-woman
Everyone loves Audri! Don't let her sweet smile and southern charm fool you though, Audri is a certified auction pro.
She's a 2nd generation auctioneer and ring-woman with a lifetime of experience in all aspects of the auction. Since she could walk and talk, she's coordinated, planned, procured, trained, hosted and sold at auctions. When Audri shows up, she makes the team look good!
Tommy "The Legend" Hale
Ringman
The Godfather! The Legend! If it weren't for Tommy, we wouldn't exist. He's a legendary Texas auctioneer that has pioneered a family and an industry. We all look up to Tommy and are grateful for all he has given to the auction industry, creating and succeeding in a career that most would only dream of.
CONSULTING TEAM
Allison Zelinski
Director
Allison brings more than a decade of experience in nonprofit fundraising and event strategy. She partners with mission-driven organizations to design events that inspire generosity, strengthen community, and drive lasting impact.
With a background in philanthropy, education, and executive leadership, Allison combines strategic insight with heartfelt purpose ensuring clients achieve their goals with excellence and authenticity.
Rachel Huset
Account Manager
Rachel is an event professional in every aspect of the word. From planning to logistics to fundraising and execution, Rachel is a wealth of knowledge. Her career in organizational development has spanned across multiple states and various national brands, giving her the experience to find a solution to even the most challenging situations. She is a passionate, dedicated member of our team who ensures every relationship is prioritized and event experiences are exceptional.
