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Team Cowboy Auctioneer

Heath Hale

Owner/Lead Auctioneer

People always ask how I got into auctioneering - the truth is, I was born into a family of auctioneers. My dad, a great Texas auctioneer, took me to my first auction when I was 4 and I’ve been auctioneering ever since. When I graduated high school, I immediately attended America's Auction Academy in Dallas, Texas and received something I had always wanted and was destined to have - my auctioneer license!


I immediately started my own business and worked every auction I came across. I sold my way through college and graduated as a proud Bobcat with a bachelor's degree in Business Finance from Texas State University.  Since 2003, I’ve been working auctions on a daily basis. I’ve sold cars, boats, RVs, tractors, houses, farms, land, antiques, furniture, jewelry, livestock, taxidermy, and in my college fraternity, I even auctioned off people (ask me later - it was for a good cause!). Each auction is always in a unique setting, has its own unique goals and challenges, and each demands a unique style and personality from the auctioneer. Fortunately, this wide variety of experiences makes galas and fundraising auctions a specialty and a passion for me.

The Cowboy Auctioneer team is the best in the business. They are trained to work your crowd - for fun, for entertainment, and most importantly, for bids. They build relationships with your donors and help promote your mission to encourage your attendees to spend more money than they came to spend, all the while making sure they are happy to spend it. After all, it's for a good cause! They love auctions, always have a great time, and people love to watch them in action. Our ringmen are an investment for your event and are worth their weight in gold. 

Seth Hale


Seth is a dedicated auction pro and one of the top hands in the country! He's worked auctions since he could walk, literally, and has a passion for raising money. His talent and charm will have your bidders on the edge of their seats, giving generously. When he has the mic in his hand, you know you are about to have an incredible auction experience! 


Seth is a Reserve Grand Champion, a proud husband and father of 3 beautiful kids and a graduate of Texas State University. He's a team player, a true professional and has a heart of gold. 

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Landon "Mr. January" Waddle

This slick young World Champion is your lucky charm! Between his talent, professionalism, and his smile, even your toughest attendees will have their paddles held high. 

Landon is a 2nd generation auctioneer, ringman, and Texas State Bobcat who's been crushing the auction game since he was a kid. He is a seasoned Cowboy Ringman and has taken the stage as a record-breaking Cowboy Auctioneer as well. He's also a proud father of two very lucky future auctioneers as well!

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Donnie "Romeo" Montgomery


The only thing that rivals Donnie's skill at an auction is his heart. He's full of energy, he loves to get the crowd pumped up, and he's always getting "just one more" bid! 

Donnie has more than 30 years of auction experience, and his life journey makes him the most passionate guy in the room for your mission.

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John "Bucee" Lucius

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If John is at an auction, he’s having a good time! The perfect mixture of salesman and charm make John a great guy to have on your side when the auction begins. When you look up the word “Slick” in the dictionary, a photo of John "Bucee" Lucius is exactly what you’ll see!

For over 30 years John has wheeled and dealed at thousands of auctions. There is only ONE John Lucius!  

Paden "Puddin" Crow


This Crow bro is always on fire! Paden not only connects with your bidders and immediately becomes their friend, he elevates the energy and makes sure everyone is having fun! 

With a lifetime of experience, this 2nd generation auctioneer and ringman is "Reserve World Champion". Trust us, when you meet Paden, you'll know your bidders are in for a show! 

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Paden Bio_BW.jpg

Cameron "Shooter"


Not only is Cam a top-notch 2nd generation auctioneer and ringman, but also a savvy businessman and entrepreneur whose daily deals include ranches and real estate.


This polite and charming Cowboy is one of the good 'ol boys of the younger generation, and will make sure that your donors give big while having a good 'ol boy kinda time! And when the bids get going, Shooter will make sure his bidders always get the final shot! 

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Jeff "Big Jeff" Parker

A true gentleman with a huge heart, Jeff always enjoys raising money for a great mission! His extensive auction experience across half a dozen industries makes him a true pro that you want on your team. His charisma, stature and southern country accent is sure to charm your bidders into "just another thousand"!  


Wade "FISH" Fisher


We don't always admit it, but this Aggie is the smartest guy in the room! He's fun, he's strategic and he's a savvy auction professional. 

He's a 2nd generation auctioneer and ringman with a lifetime of experience. As a business owner, he's one of the top auction experts in the US cattle industry and has a huge heart for raising money when the opportunity calls. 

Trinity "Old Crow" Crow

Trinity is a 2nd generation auctioneer and ringman with a supernatural ability to raise money! This Reserve World Champion is all business when the auction starts, and will help your top donors experience the thrill of bidding big. 

He's been auctioneering since he was in diapers and is one of the fastest auctioneers in the country. His dad and brother are both renowned Texas auction pros, giving him more experience and knowledge than most gain in a lifetime. 

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Colby Priest

A true auction professional, this young cowboy is taking the industry by storm! A combination of passion, professionalism, and fun, Colby truly makes an impact for our charity partners and their missions. He's the perfect team player and he always ensures that our charities and their donors are taken care of. 

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Audri "Red" Henderson


Everyone loves Audri! Don't let her sweet smile and southern charm fool you though, Audri is a certified auction pro. 

She's a 2nd generation auctioneer and ring-woman with a lifetime of experience in all aspects of the auction. Since she could walk and talk, she's coordinated, planned, procured, trained, hosted and sold at auctions. When Audri shows up, she makes the team look good!  

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Tommy "The Legend" Hale

The Godfather! The Legend! If it weren't for Tommy, we wouldn't exist. He's a legendary Texas auctioneer that has pioneered a family and an industry. We all look up to Tommy and are grateful for all he has given to the auction industry, creating and succeeding in a career that most would only dream of. 



Emily "E$" Hardt
Vice President

With more than a decade of experience fundraising for nonprofits, Emily is the ultimate resource for our clients. She has worn many hats - marketing, development, event planning, and consulting - and her depth of knowledge makes our charities and our team stronger. 

Emily is passionate about understanding our partners' goals and ensuring that their vision for the event is met, all while exceeding their fundraising goals.


Rachel Huset
Account Manager

Rachel is an event professional in every aspect of the word. From planning to logistics to fundraising and execution, Rachel is a wealth of knowledge. Her career in organizational development has spanned across multiple states and various national brands, giving her the experience to find a solution to even the most challenging situations. She is a passionate, dedicated member of our team who ensures every relationship is prioritized and event experiences are exceptional. 

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